Welcome to the Evolution of the World's Fastest Helmets
- September 07, 2022
100Percent (United States) - Press Release: The all new Aircraft 2 and Aircraft Composite were developed in conjunction with top athletes at the foref...
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The Next Generation of Sport Performance Sunglasses: The Westcraft
- November 23, 2021
100Percent (United States) - The Westcraft is part of a collection based on a rich racing heritage fueled by innovative technology to create the ultim...
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Elevate Your Performance with Aircraft 2
- July 07, 2021
100Percent (United States) - Press Release: The evolution continues with our ongoing development and advancement of helmet technology. Created with wo...
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The All-New Altis Helmet
- June 22, 2021
100Percent (United States) - The new ALTIS helmet offers riders an ultra-lightweight fit with an active cooling system to provide a safe and comfortab...
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Introducing the 2020 Ultra-Limited 24K Peter Sagan Speedtrap and Strava Challenge: Ride for Challenged Athletes Foundation
- October 02, 2020
100Percent (United States) - Press Release: 100% and Peter Sagan have once again joined forces by releasing an ultra-limited-edition 24K Speedtrap, fe...
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Introducing the New Peter Sagan LE Collection, Just in Time for the Tour
- August 28, 2020
100Percent (United States) - Bold and ever on the hunt for the gold, Peter Sagan stops at no end to achieve his desires. The 2020 Limited-Edition Pete...
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The New Matte Metallic Viperidae Color
- July 05, 2020
100Percent (United States) - The new Matte Metallic Viperidae color, influenced by the reptilian green family of venomous snakes, is fused into some o...
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100Percent Introduced the Movistar Team Special Edition Racetrap
- June 19, 2020
100Percent (United States) - Press Release: A proud, new addition to the 100% family in 2020, the Movistar Team is amongst the most decorated teams in...
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Belgian Waffle Ride LE Collection
- June 13, 2020
100Percent (United States) - Press Release: The Belgian Waffle Ride (BWR) is known as the most unique cycling event in the USA. Now in its ninth year...
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Introducing the Spring20 Goggle Collection by 100Percent
- May 21, 2020
100Percent (United States) - New colorways, same unparalleled clarity. Introducing the 2020 Spring Moto goggle lineup; featuring all new color ways...
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100Percent is Introducing their Newest Sport Performance Sunglass: Hypercraft
- April 02, 2020
100Percent (United States) - Press Release: 100% Hypercraft - Feel Nothing. See Everything. Featuring UltraCarbon™ technology, 100%® fram...
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Mathieu van der Poel 2020 World's Limited Edition S3
- January 31, 2020
100Percent (United States) - Press Release: In celebration of Mathieu van der Poel‘s dominant cyclocross season, and just in time for his World...
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Introducing the MAAP x 100% S3 Collab
- January 14, 2020
100Percent (United States) - Press Release: Introducing our MAAP x 100% collaboration featuring 100%’s proven S3 design, with unique styling det...
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Meet the Two New Creations from 100%'s R&D - Trajecta & Altec Helmets
- July 09, 2019
100Percent (United States) - Press Release: Introducing the Altec and Trajecta, the helmets you have been waiting for. A half shell and lightweight fu...
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Introducing the 2019 Peter Sagan LE Collection
- July 03, 2019
100Percent (United States) - Press Release: Introducing the next Peter Sagan Limited Edition Collection. Coming soon to the world’s biggest cycl...
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Introducing the 100Percent S3 Glasses
- May 10, 2019
100Percent (United States) - Press Release: The S3 combines standout features from two renowned performance favorites, borrowing the understated brow...
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SP19 Eyewear Collection
- March 20, 2019
100Percent (United States) - Press Release: Introducing our refined and expanded range of Performance and Active Lifestyle Eyewear. New colorways of a...
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100% Introduces Photochromic Lenses
- November 16, 2018
100% (United States) - Introducing Photochromic Lenses. High-performance 100% lens technology that automatically adapts the darkness of the lens ti...
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Presenting the Limited Edition Cadence Collection S2 Sunglasses from 100Percent
- November 13, 2018
100Percent (United States) - Press Release: A collision course of everyday sports performance leading 100% S2 and Cadence Cycling, a lifestyle cycling...
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Peter Sagan & 100% Introduce the Glendale
- October 19, 2018
100Percent (United States) - The Glendale achieves the perfect balance of timeless styling melded with premium frame and lens technology that distingu...
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