4iiii and ROSE Bikes Join Forces to Revolutionize Gravel Cycling

4iiii and ROSE Bikes Join Forces to Revolutionize Gravel Cycling

Cutting-Edge Technology and Cycling Performance Take a New Leap with the Latest Partnership Between 4iiii and ROSE Bikes. The collaboration between the two brands results in the integration of the PRECISION 3+ Powermeter into the new 2024 Backroad FF GRX RX825 Di2 gravel bike. Additionally, 4iiii power meters are now available in ROSE's online store, making this advanced technology accessible to more cyclists.

Precision and Innovation in Gravel Cycling

Since its launch in August 2023, the PRECISION 3+ Powermeter has set new standards in power measurement for cycling. With an accuracy of +/-1%, guaranteed by its patented 3D strain gauge measurement technology, this solution allows cyclists to monitor their performance with maximum reliability. Moreover, its long-lasting battery offers up to 800 hours of autonomy, while integration with Apple Find My adds an extra layer of security and convenience.

The choice of this power meter for the Backroad FF GRX RX825 Di2 reflects ROSE Bikes' commitment to offering high-performance gravel bikes. The German brand, known for the innovation and quality of its products, sees this partnership as a way to strengthen its commitment to cyclists who seek cutting-edge technology to enhance their experience on and off the road.

A Partnership to Expand Access to Power Measurement Technology

Through this collaboration, ROSE Bikes is now offering 4iiii power meters on its online platform, allowing more cyclists to take advantage of this top-level technology. Both amateurs and competitive athletes can now purchase equipment that makes a difference in performance analysis and training improvement.

"Working with ROSE Bikes is a natural step for 4iiii," said Janelle Chubey, OEM Director at 4iiii. "Seeing our PRECISION 3+ Powermeter integrated into the Backroad FF and available in ROSE's online store reinforces our mission to make training technology more accessible to all cyclists."

Jonas Tenbrock, Product Manager at ROSE Bikes, emphasized the importance of the partnership: "The Backroad FF GRX RX825 Di2 is a bike built for maximum performance, and equipping it with the PRECISION 3+ Powermeter was a natural decision. At the same time, we want more cyclists to have access to this technology, which is why we’ve included 4iiii products in our online store."

About 4iiii Innovations Inc.

Headquartered in Canada, at the foot of the Rocky Mountains, 4iiii is a company specializing in sports technology, focused on developing high-precision power meters for cycling, both for indoor and outdoor training. Their products are used by professional cyclists competing in top events such as the Tour de France and Paris-Roubaix, as well as enthusiasts who want to improve their performance. More information here.

About ROSE Bikes

Founded in Germany, ROSE Bikes is an innovative brand that combines design, technology, and functionality to offer high-performance gravel, road, and urban mobility bikes. With an omnichannel approach, the company offers its products both in physical stores in Germany and Switzerland, as well as through its online platform, ensuring a personalized shopping experience and excellent service. More information here.

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