Bianchi is the New Official Sponsor of the Giro d’Italia

Bianchi is the New Official Sponsor of the Giro d’Italia

Bianchi (Italy) - The three-year agreement includes the sponsorship of the UAE Tour, Il Lombardia and – from 2021 – Strade Bianche. Bianchi is also official sponsor of Giro Virtual and Giro-E, the first multi-stage event for electric-assisted bikes.

Bianchi’s iconic celeste and La Gazzetta dello Sport’s pink are now united in an exciting new international partnership. For three years starting from 2020, Bianchi will be the official sponsor and exclusive bike brand of the Giro d’Italia, the most famous and iconic Italian race on the international stage, organised by RCS Sport and La Gazzetta dello Sport.

The collaboration between Bianchi and RCS Sport springs from shared intents and a common vision, which aims at internationalising Italian excellence through sporting events like the Giro d’Italia. The race reaches more than 800 million people in more than 200 countries around the world.

The three-year agreement between Bianchi and RCS Sports also includes other important fixtures of the WorldTour calendar. Along with the Giro d’Italia, Bianchi is also Official Sponsor of the UAE Tour, the only WorldTour stage race held in the United Arab Emirates, Il Lombardia, ‘the race of the fallen leaves’ and one of cycling’s five Monuments, as well as the amateur sportive, the Gran Fondo Il Lombardia. In addition, from 2021 the partnership will be further enriched by a unique event in the picturesque Tuscan hills, Strade Bianche. As part of the agreement with RCS Sport, Bianchi will supply the bikes for the technical assistance service operated by Shimano.

The collaboration with Giro-E is another strategic asset for Bianchi. Bianchi is Official Partner of the event with Bianchi Lif-E, cycling’s very first electric intelligence mobility programme. Bianchi will supply the event with the Aria e-road carbon model.

Bianchi will also be official sponsor of the new-born Giro Virtual, taking place from April 18th until May 10th where professionals and amateurs will have the chance to ride the best stages of the Giro d’Italia 2020.

A bike to restart: Aria – Bianco Italia:

As the Giro presents all that is beautiful about Italy to the world, Bianchi is proud to release the all new Aria – Bianco Italia. It is an exclusive and limited edition of the Aria in clean ‘frost white’ with the Italian tricolore inserted on the chain stay and purple-turning-green inserts.

The new Aria – Bianco Italia edition is for those who never stop dreaming and celebrates the launch of the Giro Virtual. It is available on the Bianchi official e-store only for a limited duration time, April 15 – May 10.

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