Bryton (Taiwan) - Press Release: Bryton is excited to announce its new 2-year sponsorship of the world-famous Intermarché-Wanty-Gobert Matériaux World Team for the 2021 and 2022 cycling seasons.
The project, founded in 1974 in Belgium, has been shaping amateur cyclists for professional racing over almost five decades. Last year the team was officially validated by the International Cycling Union as a team in the UCI World season 2021 after ten seasons on a Pro Continental level. Twenty-nine highly experienced riders and young talents from 10 countries will participate with the team in its first UCI World season.
"Since last season we have the opportunity to use the Bryton GPS Cycle Computers," stated Frederik Veuchelen, Head Coach Intermarché-Wanty-Gobert Matériaux. "It is remarkable how fast Bryton incorporates our feedback in the development of new models. The Rider 750 is the ideal training partner for our riders, who train and race all over the world. Before the ride, a course can easily be uploaded on the device through the Bryton app. During, all data can be observed thanks to connected power or heart rate meters and after, they’re immediately synchronized to Trainingpeaks for analysis through the Bryton app. These features are essential in modern cycling and thanks to the user-friendliness, our riders can daily perform their training sessions to perfection."
During the 2021 and 2022 racing seasons, Bryton will provide both financial and technical support for the team, who will be equipped with its latest GPS Cycle Computer, the Rider 750. This advanced device is equipped with an interactive Graphical User Interface on a color touchscreen display and includes powerful features, such as Electronic Gear-Shifting Systems (ESS) support (including Shimano’s Di2, SRAM’s eTap and Campagnolo’s EPS), ANT+ FE-C Smart Trainer support, online navigation with preloaded maps, voice address search, rear-view radar support and much more!
"We are honored to have the opportunity to work closely with another UCI World Team this year," stated Samuel Wang, CEO of Bryton. "Cooperating with the Intermarché-Wanty-Gobert Matériaux World Team and receiving their invaluable input will help us continue refining our products for both professional and amateur cyclists. We also believe that the mission of the team and their journey to the world stage encompasses the values we put into developing our products here at Bryton, making this sponsorship an obvious match."
Bryton strives to make the highest quality, affordable GPS devices while providing the best service possible to its customers. In order to continue developing the best cycling computers, Bryton partners with pro cycling teams around the world to receive professional feedback. The Intermarché-Wanty-Gobert Matériaux World Team is the third UCI World Team to be sponsored by the brand.