Cowboy (Belgium) - Cowboy Introduces the Cowboy 4, with its 4th Generation Model Including a Step-Through Frame and a Built-In Cockpit for the Ultimate Connected, Electric Ride.

Winner of Red Dot Best of the Best 2021 product design award, the Cowboy 4 features a new powertrain with 50% more torque, a new design with 200 custom-made parts, and a brand-new Cowboy app. The C4 and the C4 ST offer an unparalleled riding experience, powering your path through the city.

The dream machine for every rider:

Cowboy announced the Cowboy 4, its latest generation of urban electric bikes now available in two different frames. The C4 features an upgrade to its quintessential frame while the C4 ST is a Cowboy first — a step-through model to match a variety of riding styles, heights, and tastes. Both bikes feature 50% more torque which powers Cowboy’s acclaimed automatic transmission. No buttons or gears, just a simple acceleration and speed when needed, as well as an incredibly smooth experience when cycling uphill. Thanks to its removable battery weighing only 2.4kg and with a range of up to 70km, the Cowboy 4 helps you go the distance and keeps you active every day.

“The Cowboy 4 completely redefines life in and around cities,” shared Adrien Roose, Cowboy Co-Founder and CEO. “By designing two frame types featuring our first-ever step-through model, an integrated cockpit, and a new app, we are now able to address a much larger audience and cater to many more riders to move freely in and around cities,” he added. “Our mission is to help city dwellers move in a faster, safer and more enjoyable way than any other mode of urban transportation. Be it wandering through the city or staying fit, it’s a reconnection with your senses and a rediscovery of the simple thrill of riding a bike.”