Cube (Germany) - Press Release: Crowning glory for CUBE and Circus-Wanty Gobert's 7-year partnership.
The move up to the UCI World Tour marks 2021 as the year Bavarian bike manufacturer CUBE and Belgian racing team Circus-Wanty Gobert take their partnership, founded in 2015, to the next level.
CUBE and Circus-Wanty Gobert announce the extension of their partnership ahead of the 2021 season. Both sides are keen to stress their intention to follow the same collaborative path and elevate the cooperation to a new level entirely with the move up to the UCI World Tour. CUBE attaches great importance to building long-term relationships with its athletes and this latest extension of the partnership is testament to everyone in the CUBE family, says CUBE's founder and owner, Marcus Pürner.
"This is the first time in the company's history that we have the opportunity to sponsor a UCI WorldTeam. It's a very proud moment for us. We have been working very closely with our riders over the last few years and incorporated their feedback directly into our development processes for our road and time trial bikes. It's been key to refining our road models even further and ultimately means we can offer our customers top-quality bikes tested by the pros themselves. Starts in three editions of the Tour de France and victory at the Amstel Gold Race have been the crowning moments of the collaboration so far. We look forward to seeing what the next few years hold and to continuing this amazing success story."
The seven-year partnership has also helped transform CUBE's portfolio: Extensive R&D carried out by CUBE at its in-house carbon lab goes into every UCI-approved frame with wind tunnel testing at each stage of the design and production process. CUBE's development process is built on long-term testing of an extensive array of carbon fibres and layups to create results that include its proprietary integrated handlebar and stem combination. The valuable and direct feedback from professional athletes sets standards in the development of all bikes for end customers. The Litening C:68X is CUBE's lightweight carbon-framed road bike: constructed from high-end C:68X carbon, it's designed to have 30% less drag for maximum aero gains. The Aerium TT is a fully UCI-compliant bike developed specifically for time trialists and incorporating sophisticated aerodynamic technology.
Jean-François Bourlart (general manager Circus-Wanty Gobert-Tormans): “We’re very proud to step up to the World Tour, together with our historical bike partner. Together with Marcus Pürner and Chris Archer, we built a strong relationship, which is based on technical development, respect and professionalism. With CUBE Bikes we’re lucky to be able to support our riders in all disciplines. On the road, in cyclocross and for time trial we can benefit from material of a high standard. It is very important for us to be able to rely on a partner who believes in our project!”