EF Education–NIPPO (United States) - Press Release: Neversecond™ our choice for Tour de France fueling and beyond.

During this year’s Tour de France, the nutrition brand has been providing our team with the best science-based nutrition coaching and products. Our eight riders have relied on our new sponsor throughout this grueling edition of the Grand Tour, and have seen the benefits that come with using their premium products and fueling strategies.

The name is self explanatory: science first and never second. Their goal is to help athletes unlock their potential through optimized nutrition with science-driven certified products. This partnership started in late 2020 when the brand began collaborating with EF Education-NIPPO CEO, Jonathan Vaughters. Neversecond™ worked on the development of cutting-edge protocols and nutrition that the team would use later in the season.

“The team at Neversecond have taught us new fueling protocols that will help the guys finish every day strong and be topped off with energy for the following stage. We have already had fantastic success this season and it is due in part to the close partnership we have with Neversecond,” said Vaughters.