Factor Bikes (United Kingdom) - Offering customers 2,688 different possible colour combinations and finishes across two different design options.
FACTOR, best known for its design and manufacture of high-performance road bikes, has launched its latest innovation – PRISMA Studio, where customers can create customised paint finishes for their O2 Equipe and Classic disc or rim frames.
PRISMA Studio gives customers the opportunity to customise the frame base colour, artwork frame panels and logo, choosing from eight different colourways across gloss and matte finishes, with seven metallic equivalents. This adds up to an impressive 2,688 possible combinations available immediately; new colours will be added over the next few months.
PRISMA Studio has a 3D function delivering a 360-degree inspection, as well as providing a zoom-in feature allowing for the finer detail to be reviewed. It also allows the user to share the fruits of their creative endeavours across their Facebook and Twitter.
Accessible with one click from FACTOR’s homepage, PRISMA Studio couldn’t be easier to use, with just five simple steps:
- Select frame type, either Equipe or Classic
- Select frame finish, either gloss, matte or metallic
- Then select a base colour
- Select a panel colour
- And finally, select logo colour
Once satisfied with the design, the customer then submits the enquiry and is put in touch with a local dealer to finalise the size and specification of the frame. The frames will be painted locally for North American and European customers respectively, reducing delivery lead-times and enabling additional customisation options if desired.
Starting at US$200 on top of standard frameset costs, the customised frame can be delivered to local authorised FACTOR dealers in three weeks from order. Other models will be added to the PRISMA Studio, however, should customers desire a customised ONE, SLiCK or ViSTA frame currently, they can contact their local dealer for assistance.
“We are excited to launch this great new tool for potential customers and visitors to our website. It’s such a fun way to play with colours and finishes. Our customers are discerning cyclists and this option enables them to put their own stamp on our beautiful frames and share their designs with their social communities. We’re sure it will stimulate much creativity and discussion among them and their friends. We are giving anyone who registers their interest through PRISMA Studio the chance to win one of two free O2 frames this year.” - Rob Gitelis, owner of Factor.