Hayes (United States) - Press Release: You wake up at 5:00 am in your plush hotel room. You’re drowsy, but luckily you prepared for this by packing your portable espresso machine. Post-espresso slam you hop in the shower, it’s race day, and that means race day razor. You need to make sure your legs are smooth, because that’s what the pros do, and pros are fast. Next, you slide into your freshly dry-cleaned skin suit and hit the road. It’s time to race. You pull up to the event, hop out of the car, throw on your headphones, and pop onto the trainer to spin it out. You see the competitors, circled up around a truck laughing and not warming up, that’s not for you. No distractions on race day. At the start gate you disregard the competitor advances and pleasantries, you are focused and determined to get the gold. The starting gun erupts, the race is on, you push hard on the double track because you know it is your strong suit, you can hold off everyone in the single track as long as you get there first, this is your strategy throughout the race. Once the race is done you pack up your things, hit the road, and plan out your rides to train for the next event.
While this pre-race ritual resonates with some, we understand it does not reflect the entire category of XC riders. So, what about the other guys? The riders who camp at race venues, and maybe have one too many beers around the campfire the night before. The riders who would rather sprint for a chance at some air off a stump than save it for the climb. The riders who look for components that allow them to race XC on Sunday, hit some flow trails on Wednesday, smash rock gardens and get tech on Friday, and do it all again the next week. Don’t they deserve a bit of love too?
Well, we think they do. Which is why when we developed an all new XC group we kept both riders in mind. To do so is not easy, our engineers needed to find the perfect balance between weight, stiffness, and reliability that best served both audiences simultaneously. This meant countless hours staring into computer screens, weekend runs into the office to check on tests, and an unhealthy amount of energy drinks. As they say, hard work pays off, and we are proud to announce an all new collection suitable for all XC riders no matter their focus on the trails.
Re-introducing the R7:
It only seemed right that our new XC or down-for-whatever country fork would carry the name of R7. Bringing it back to the mid-2000's when XC races were a weekend long party and 26” wheels were still a common sight the R7 reigned supreme for its reliable lightweight chassis and easy serviceability.
The new R7 is available in both a Pro and Expert level each available in 27.5” and 29” wheel sizes with travel internally adjustable from 80mm-120mm.
Following last year's launch of our Mara Pro we are happy to announce the release its slimmed down and XC focused sibling, the Mara. Using crucial tech first shown in the Pro version the Mara features the same smooth air spring design as well as our proprietary SKF Internal Floating Piston (IFP) to minimize any initial breakaway stiction. What makes this IFP so special is its utilization of a flexible membrane and lip seals instead of a rigid disc. This allows the center of the IFP to begin its movement upon compression and rebound before the actual lips of the seal break free increasing initial sensitivity.
Düroc 30 Pro:
Building upon the already proven Düroc platform the new Düroc 30 Pro features the same trusted double wall, welded alloy tubeless rim but is now blessed with the gift of water transferred decals and a fast engaging all new Super Bubba X hub.
As the name suggests this bar is not just light, it is Hyperlite. At just 125g when you first lift the bar you may wonder if the 8oz bicep curls you've been practicing all quarantine have paid off. And while that may be true, don’t let it distract you from the fact that this thing is stupid light.
The ATAC is back. One of the oldest names in the high-end stem game has returned. And this time it’s all blinged out with titanium hardware and a fresh laser etched finish. Available in 10mm increments ranging from 50mm all the way up to 100mm this 90g stem is ready to steer you to victory, or the pub post-ride, whichever you prefer.
For those of you who prefer to rock a stiffy we would like to present you with our new Forty carbon seatpost. As the name suggests the post is available in a 40cm length with 0 offset for both 30.9 and 31.6mm seat tubes. Thanks to its carbon construction and Ti hardware this post comes in at a scant 212g. While this post falls into our XC collection it is suitable for anyone looking for a lightweight rigid seatpost for any occasion or discipline.