Team Jumbo-Visma (Netherlands) - Press Release: HEMA has committed itself as a sponsor to Team Jumbo-Visma’s new women’s cycling team until 2023. The expansion of the existing partnership of Team Jumbo-Visma’s men’s cycling team and skating team is in line with HEMA’s ambition to contribute as much as possible to an inclusive society. According to HEMA, this also includes sponsoring women’s top sport.

With the sponsoring of the new women’s cycling team, HEMA wants to send an important signal: talented men and women must be able to practise sport at the highest level. HEMA also supports the objectives of the Jumbo-Visma Academy to encourage cycling among young people through its sponsorship. They do this by, among other things, working closely with Dutch cycling associations. The Academy does not only focus on boys, but also on girls. In this way, HEMA fulfills its ambition to achieve an inclusive society, a society in which everyone can participate.

Richard Plugge, General Manager of Team Jumbo-Visma: “It is great that HEMA also sees the value of our new project with the women’s team. Within the sport of cycling and skating, we want to perform at the highest level in as many areas as possible, so it is great that many of our current partners are happy to participate in these kinds of opportunities and developments.”