INEOS Grenadiers (United Kingdom) - Press Release: The move marks SunGod’s entrance to the men’s UCI WorldTour, where the Grenadiers, who have won seven of the last 11 editions of the Tour de France, will ride in SunGod’s high performance Pace Series™. This award-winning eyewear collection features the brand’s signature 8KO® lens technology - a 2mm nylon-based lens material, delivering weight saving and optical advantages to the team over its incumbent eyewear.
SunGod has experienced a meteoric rise to the top of the sports world in recent years. Building its reputation on high-performing eyewear, with an exceptional digital customer experience and first-class sustainability credentials, the British challenger brand has turned heads across the industry with its forward-thinking approach. SunGod already works with a number of world-class teams – including McLaren F1, INEOS Britannia (America’s Cup sailing team) and England Rugby - who help prove both the performance and popularity of the brand in competition and beyond. With the addition of the Grenadiers, SunGod now strengthens the depth and breadth of its unrivalled partner community even further.