Norco Bicycles (Canada) - Press Release: Trails are getting tougher. Expectations of All-Mountain are rising.

To create the new Sight, we drew on the inspiration we find in the mountains around us, and let it drive innovation that can only come from re-thinking the science behind the design.

Once we’d determined what we wanted to achieve – to build a new Sight that boosts every rider’s confidence level with improved descending capability, adept, sure-footed climbing, and efficient pedaling – the engineers took over, and created an entirely new way to design a bike.

By digging deep into how a rider’s centre of gravity impacts the bike’s performance, they used anthropometric data, proprietary kinematic software and a new range of setup parameters to precisely match each individual rider to their bike. It is a whole new perspective on bike design we call, Ride Aligned™.

The results? The Sight delivers maximum front and rear wheel grip on climbs and descents, maintains momentum and cadence in technical situations, and allows the suspension to move freely without absorbing drivetrain energy. This creates an All-Mountain experience that feels dynamic under rider input and provides a confident, stable chassis when charging through rough terrain.

It’s a completely new take on All-Mountain that’ll blow away your expectations – and shatter the status quo.

It’s the Science of Send.