Israel Start-Up Nation Welcomes Premier Tech as Co-Title Sponsor

Israel Start-Up Nation Welcomes Premier Tech as Co-Title Sponsor

Israel - Premier Tech (Israel) - Press Release: Israel Start-Up Nation is set to become Israel – Premier Tech with Canadian company Premier Tech joining as co-title sponsor from 2022 to mark a new chapter for the team.

After five years in UCI WorldTour cycling, Premier Tech will join forces with the Israeli team replacing Start-Up Nation Central, which had been a co-title sponsor since the team joined the UCI WorldTour in 2020.

For team owner Sylvan Adams, the partnership with technology and industrial company Premier Tech signals a continued focus on innovation and a commitment to advancing cycling in Israel and Canada, as well as on a global scale.

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