POC Sports (Sweden) - The assistant will play a key role in helping the Digital Manager – Acquisition and Retention in building and developing POC’s community retention program in alignment with the department and regional business goals. A strong focus on the day-to-day activities that will help incremental sales, increased share of wallet and improved customer retention. You will work cross functionally with global brand, digital and regional sales teams to understand business targets and develop strategies to support them.

If you’re a passionate, engaging, and entrepreneurial person with an understanding of digital commerce, paid media, emails, customer retention and accompanying landscapes. You will be an early member of a growing department within the greater POC Digital organization.

Essential Functions:

Loyalty:

• Assist in idea generation, development and testing of the utilities within the loyalty program.
• Assist with and implement strategies and processes that are conducive to departmental objectives and KPI’s: Customer acquisition, consumer engagement, increased sales, lifetime value and consumer insights.
• Create, identify and evaluate day-to-day/monthly objectives and KPI’s that align with departmental objectives and KPI’s.
• Coordinate with brand, digital and creative teams on experience creation and development
• Coordinate and create community communication outreach program in partnership with brand and regional digital teams

Email/Social:

• Assist in the creation of all brand email outreach communication channels
• Assist in creating new and updating existing email outreach programs in alignment with brand, digital and communications teams
• Assist in growing POC’s email database development and segmentations
• Coordinate partnership with email platform development agency
• Assist in the creation of a roadmap for improved personalization and relevancy
• Ownership of day-to-day management of awareness creation outreach across all paid media channels.
• Evaluate trends in digital advertising and email to assist in more efficient brand creation
• Coordinate with APAC, EU and NA digital teams and Global Brand Team to drive efficiencies and transparency.
• Responsible for report generation.

Essential Functions:

• Fluent in English
• Team-Player, excellent communicator
• Ability to learn quickly
• Passion for sports
• Education: Bachelor’s degree in marketing, business or equivalent work
• Work Experience:
  • Required: experience in paid media
  • Bonus: experience in CRM and/or loyalty programs
  • Bonus: experience in email marketing