Look (France) - Press Release: Last October, we announced a triumphant return to the World Tour alongside Team Cofidis, forming a 100% French collaboration at the highest level of professional cycling. 2023 is upon us and we are incredibly excited to begin what promises to be a spectacular season.
Since our beginnings in the cycling world, the LOOK heritage has always been intimately linked to the professional ranks. The automatic pedal was pioneered at the 1985 Tour de France, assisting legend Bernard Hinault (La Vie Claire team) to victory, before we launched the revolutionary KG86 frame the following year.
For LOOK, the World Tour has always been more than just a competition: it is a source of pride and a way of showcasing our company's commitment to innovation and excellence. From pedals to frames, we are honored to have contributed to some of the biggest achievements in cycling history and are excited to return to the World Tour alongside Cofidis, a team we have already shared memorable moments with.
The return of LOOK to the World Tour is a momentous occasion for us, and we are thrilled to have the opportunity to once again put our pedals and bikes to the test on the World Tour stage. Let 2023 begin, and stay tuned for exciting new developments and results!