GoPro (United States) - Press Release: Today, GoPro didn't just announce one new camera, we're debuting three all-new Hero7 cameras. Yes, Hero7 Black is amazing, but what if you don't need all the bells and whistles? Well, say hello to Hero7 Silver and Hero7 White.

These are the simpilest GoPro cameras ever, at the best value ever, all while maintaining everything that makes GoPro, GoPro. Both rugged, pocket-size cameras capture high-quality photo and video, are waterproof without a housing, voice commend-enabled, and have WiFi connectivity for seamless pairing to your mobile device

The $299 Hero7 Silver and $199 Hero7 White both shoot in three modes: photo, video and tim lapse. They also have built-in electronic image stabilization to smooth out playback of experiences that are inherently bumpy/shaky, whether you’re skiing, snorkeling or chasing your kids around the yard.

But what's arguably most impressive is the entirely redesigned user interface. This new UI resembles the feel of a smartphone and delivers epic content with a few taps of your finger. Plus, new tools, such as vertical capture, the pre-set Short Clips video feature and selfie/group-friendly Photo Timer, take the guess work out of video and photo capture.

$299 Hero7 Silver Features:

Designed for users who prioritize performance and value simplicity, but want to level up.

• Hero7 Silver shoots stunning 4K30 video and 10MP photos
• GPS-enabled so you can track your speed, distance and more. Add GPS stickers to your videos in the GoPro app to show off how fast, far and high you went. 
• Waterproof to 10M
• 2-inch LCD touch screen with intuitive UI
• Built-in electronic video stabilization
• Shoot vertically
• Photo timer
• Touch Zoom
• Short Clips
• 2x Slow-mo video
• Share directly to Instagram story with GoPro app
• Controle por voz
• Auto-transfer to phone
• QuickStories enabled
• Auto-backup to the cloud

$199 Hero7 White Features:

Designed for users looking to experience GoPro for the first time at the best price.

• Hero7 White shoots full HD video at 1440p60 and 10MP still photos
• Waterproof to 10M
• 2-inch LCD touch screen with intuitive UI
• Built-in electronic video stabilization
• Shoot vertically
• Photo timer
• Touch Zoom
• Short Clips
• 2x Slow-mo video
• Share directly to Instagram story with GoPro app
• Controle por voz
• Auto-transfer to phone
• QuickStories enabled
• Auto-backup to the cloud

The Hero7 lineup is available for pre-order on Sept. 20 at GoPro's Website. Cameras will be available in-store internationally beginning Thursday, Sept. 27, and in the U.S. on Sunday, Sept. 30.