Scott (Switzerland) - Press Release: New Designs and Looks for the Road.

More classy, more premium than ever before- Scott's 2019 road bikes saw a fundamental re-design. Check out our highlights!

"Road cycling has gone through quite a few exciting developments in the past few years, one of them becoming more fashionable and lifestyle-oriented. This is why Scott will approach new target groups with more lifestyle-focused designs and colors," says Pascal Ducrot, Vice-President of Scott. With 2019 road bikes rolling into shops, Scott once more underlines its class-leading approach with innovative products and designs.

The dark bronze color used for our 2019 Scott Addict RC Premium disc is a good example of our new approach: the deep metallic color combined with reduced graphics gives the frame a unique look. The light brown Syncros leather saddle and matching skin wall tires make it an outstanding bike.

For our 2019 road collection, our main goal was to give our bikes a more valuable look to reflect the high engineering behind our road bikes and to have a unique proposition for every type of road biker. For this our designers minimized and simplified design and only kept essential lines to give our bikes a more classy and premium look. Inspired by the high-end car industry they used deeper, metallic and shiny colors. This made it possible to show the quality and beauty of the surfaces developed by our 3D designers and engineers.

Additionally, many of the components on our new bikes were customized to give the rider the feeling of riding a one-of-a-kind bicycle. This is why several models in the line-up use skin-wall tires, matching leather Syncros saddles and colored bar tapes.

Milan San Remo, Liege Bastogne Liege and Paris-Roubaix - we can safely say that the Foil is the most versatile aero bike on the market. With a Syncros integrated Foil Stem and Ultegra Di2, the Foil 10 Disc is a race ready machine at a fraction of the cost.

The all new Contessa Addict RC Disc comes with all the bells and whistles that a quality race bike should have. All day comfort, ultra-lightweight, Ultegra Di2 and Syncros components combine to create a worthy partner for female racers and aspiring athletes alike.

A lightweight HMX Carbon fiber frame, Syncros components, some rugged Schwalbe G-One tires and SRAM Hydraulic disc brakes give you a rig that will let you get your adventure on, no matter what. Find yourself, get lost.

An extremely lightweight HMX Carbon frame and fork, Dura-Ace Di2, Syncros Carbon components and Shimano Hydraulic Disc Brakes combine to create a lightning fast climber that performs at its best in All weather conditions.

“Scott is a brand with a strong racing heritage. It’s something which has always driven our design and development. Without a doubt, racing will always be in our DNA. However, road cycling has become more fashionable in the past years. This is why we will approach new target groups with more lifestyle-oriented designs and colors. I am convinced that both our new equipment and road bike collections are more premium and beautiful than ever before. The many unique color schemes our designers applied underline our Innovation-Technology-Design approach.“, Pascal Ducrot, Vice-President of Scott.

“To many enthusiastic road bikers, cycling today means much more than only competitive riding; road cycling furthermore is a lifestyle. To us it seems that many cyclists want their bikes to be a crucial part of that lifestyle. With our 2019 road collection, we wanted to highlight the beauty of our frame designs and to give them a classy, yet outstanding finish. Becoming more minimalistic in our approach to graphics allowed us to only keep the essential lines that represent Scott's DNA.", David Perez, Product Graphic Designer at Scott.