Merida (Taiwan) - Press Release: We are looking back at a long history of receiving the Design & Innovation Award for some of our most innovative bikes. Over the years, the eONE-SIXTY, REACTO, eSILEX, SILEX, ONE-TWENTY, eONE-FORTY EQ and SCULTURA TEAM have been honoured with this award, and we were hopeful that our 2023 contribution would be able to follow in their footsteps.
Being already highly praised by the international mountain bike press, our new ONE-SIXTY was able to add itself to the long list of awarded MERIDA bikes and has been given the sought-after 2023 award in the mountain bike category.
Here is the verdict of the awards panel summarising why it was given the Design & Innovation Award 2023:
'With the new ONE-SIXTY, MERIDA delivered what many other manufacturers have been promising for a long time: an enduro bike that can be chosen based on your desired riding characteristics rather than your anatomy. This is possible thanks to a simple but very clever geometry concept that combines an extremely short seat tube and MERIDA’s in-house Team TR dropper post. This comes with a whopping 230 mm travel across all sizes and allows you to adjust the travel infinitely between 30 mm and 230 mm, allowing you to choose your frame size not based on your inseam, but your riding style. Alongside the special geometry concept, the MERIDA employs countless useful, well-thought-out details that make it a versatile and robust enduro bruiser. Amongst them are the mini tool under the saddle and the Essential Tool Wrap in the storage compartment, which make unplanned trailside repairs a little less stressful.’
With the ONE-SIXTY being one of the most work-intensive bikes in our history, we are again immensely proud to get recognition for our efforts by being given the Design & Innovation Award 2023. Our new enduro bike can now line up next to some of the most awarded MERIDA bikes in recent years.
To find out more about the highly sought-after Design & Innovation Award, please go to the award website.
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