Open x Betty Designs Bike Collaboration

Open x Betty Designs Bike Collaboration

Open Cycle (Switzerland) - Press Release: The November BOTM is a limited edition based on the U.P. and a cooperation with Betty Design and our San Diego-based dealer Ride Cyclery.

Betty Design was founded in 2010 with the desire to fill a void in the women’s endurance sports market. Built on the concept that women can be both strong + beautiful, Betty Designs has blossomed into one of the most recognizable brands in endurance sports—keeping its edge with bold, playful patterns + graphics in addition to high-profile collaborations with top level athletes and brands. Rooted in triathlon but transcending beyond with a full line of performance and lifestyle pieces for cycling, running, SUP and surf.

"I personally like the story of Betty Design a lot as it reminds me a bit of our own story: Just go out there and risk something with a non-compromise approach! I also think there are not enough women in gravel riding especially over here in Europe and hope that with sharing this story we can create more interest in this category." - Andy Kessler.

Here is a quick intro video of one of the most beautiful limited editions we ever did.

For more information about this article from Open Cycle click here.

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