Pirelli (Italy) – A new line of high performance tyres for the road racing bikes will be on the market in September.
The name of the new tyres is P Zero Velo, right like those P Zeros that, for over thirty years, are a symbol of high technology, exclusive solutions and high performance. Names are usually never assigned by coincidence and in this case, it is no coincidence at all that Pirelli has chosen to identify the new range of tyres with this famous brand: the aim of the company is to target the top segment of the market, the so-called Specialissima bikes.
The new Pirelli tyres will specify a colored tread. The colour code also evokes P Zero’s language from Formula One: Silver for Road Racing, red for the Time Trial and blue for the Four Seasons.
P Zero Velo tyres can also be ordered online via the ecommerce site specially developed by the company, which aims to offer consumers digital services and tailor-made products. For the new range of high-performance bicycle tyres, Pirelli uses technological know-how matured in 110 years of competitions. Outstanding performances in the world of four- and two-wheel drive, has led Pirelli to be the only supplier of F1® single-seaters since 2011. Plus, the longest tyre supplier in the history of the Superbike World Championship and beyond to provide 350 national and international championships around the world.
The Pirelli name is not new to the cycling field. It's enough to remember that in the first edition of Giro d'Italia (year 1909), the company was the partner of the event and 30 of the 49 finalists used the company’s tyres. Among the many famous cyclists that rode on Pirelli tyres at the time, one name is to mention: Fausto Coppi, that chose Pirelli tyres for his Bianchi bike.