Look (France) - LOOK group and the French Cycling Federation finalize a new agreement for the next Olympiad.

LOOK Cycle and the French Cycling Federation (FFC) strengthen their relationship with a new partnership with CORIMA: an alliance focused on developing new technical solutions and enhanced performance.

Longtime partners, LOOK group and the FFC, met at the Vélodrome National in Saint-Quentin-en-Yvelines to finalize their new partnership for the next Olympiad. Under this agreement, the French Cycling Federation and the athletes of France’s national cycling team will have access to LOOK’s high-tech products coupled with that of CORIMA, both specialists in carbon transformation in the world of high performance sports.



This partnership is the first of its kind in the cycling world:

Together, over the past twenty seven years they have built a trusting relationship and won multiple titles at international events and Olympic Games. LOOK and CORIMA are committed to excellence from the conception of new high-tech products to sporting achievements. LOOK brings a unique experience to French athletes by providing them with technical expertise and unrivalled performance.

In addition to the passionate teamwork and involvement that links the FFC with LOOK group, it is the constant Research and Development of both French companies that will contribute to the future victories in upcoming international events, in particular, the 2020 Olympic Games in Tokyo.

State-of-the-Art Technology at the Service of High-Performance Sport:
LOOK group offers the French Cycling Federation the most advanced technology for track cycling and mountain biking, in particular: the R96 mountain bike, the 796 Monoblade time trial and the 795 Light for road races, KEO Blade and KEO 2 Max pedals as well as the new generation of CORIMA wheels.

LOOK and CORIMA contribute to one another’s success through the design, development and manufacturing of exceptional products. The teams in their French factories in Nevers (Nièvre) and Valence (Drôme), envision, imagine, experiment and build to always stay ahead of the competition.

Federico Musi, President of LOOK group:“The collaboration with LOOK and the FFC goes well beyond the availability of our high-tech equipment. Our engineers work closely with the athletes on the Equipe de France: we listen to their needs so that products are adapted to their growing demands and strength. LOOK truly sees the FFC as a laboratory for innovation. We are delighted that this historic collaboration continues to thrive over time and to welcome for the first time CORIMA products in the partnership.”

Michel Callot, President of the French Federation of Cycling:
“The French Cycling Federation is pleased and proud to extend this partnership with its historic partner LOOK, whose joint venture began in 1987 with equipment for the runners of the Creps de Talence race and then the Battalion of Joinville.

Since the conception of the first LOOK bike for Track Cycling, the LOOK brand has responded perfectly to the performance needs of our French teams.

Today, the choice of equipment and the technicality of products are vital. This is why the technicians of LOOK and CORIMA will work in perfect harmony with our National Technical Department to offer optimal technical solutions to accompany our athletes to the Olympic Games in Tokyo in 2020.

We will continue to do our utmost to ensure that this partnership continues to be a great success.”

History of LOOK and the FFC at the Olympic Games:
LOOK began its partnership with the French Cycling Federation in 1987 with the use of their bicycles at the Creps de Talence. The following year, in 1988, they were available at the Creps de Talence and the Battalion of Joinville.

Since 1990, LOOK has outfitted the Equipe de France with shorts that sport the LOOK logo where « France » was previously written.

In 1992, LOOK launched the first carbon mountain bike which was distributed to the Equipe de France, helping them bring home the bronze medal in the team time trial. Since this collaboration between LOOK and the FFC, the Equipe de France has won medals at every Olympic Games:

1996 Atlanta: 4 Olympic Champion titles / 2 silver medals

2000 Sydney: 4 titles / 2 silver medals

2004 Athens: 1 silver medal / 1 bronze medal

2008 Beijing: 1 silver medal / 1 bronze

2012 London: 3 silver medals

2016 Rio: 1 bronze medal

About LOOK:
A French company based in Nevers (Bourgogne), LOOK is a major player in the design and manufacturing of carbon bicycles. They are the founder and world leader of the automatic pedal. Their knowledge and advanced technology have been rewarded many times, both for their products and innovation.

About CORIMA:
CORIMA specializes in mechanical modeling and the production of carbon composite parts. Its products, and its wheels in particular, recognized around the world, have obtained many victories on World Tours (Giro, Tour de France, Vuelta). With this new partnership, CORIMA is now the new official wheel partner of the FFC.

About the French Cycling Federation:
Created in 1881, the French Cycling Federation is an Olympic sports federation, approved and delegated by the French Ministry of Sports. Its purpose is to organize, promote and develop cycling as a sport in France and in particular for the following disciplines: road cycling, track cycling, mountain biking, BMX, cyclo-cross, polo cycling, indoor cycling and recumbent biking. It has more than 2,600 affiliated clubs and nearly 120,000 licensees. Since January 2014, its head office has been located at the Vélodrome National in Saint-Quentin-en-Yvelines.