Felt Bicycles (United States) - Press Release: Over the past 30 years, we've enjoyed more than our fair share of amazing days on the bike, countless incredible race wins, and quite a few memorable milestones. But we're thrilled to say that today's announcement is the most significant in our brand's history. We join forces with a new partner that, like us, has long championed cutting-edge innovation, obsessed over the world's finest product design, and is, above all else, rooted in racing. We can't wait for what comes next—check out our official press release below, and get ready to join us for the ride.
PIERER Mobility AG acquires FELT Bicycles and enters the North American bicycle market:
As part of its strategy to assume a leading global role in the bicycle sector, PIERER Mobility AG is pleased to announce the acquisition and integration of FELT Bicycles into its division PIERER E-Bikes GmbH.
Founded in 1991 in California, USA, FELT Bicycles has an established reputation for producing high-performance, drop-bar road, triathlon, track, cyclocross, gravel, and adventure bikes. Always striving for innovation, during its 30-year history, FELT Bicycles has pioneered carbon fiber usage in bike design, set new standards in mountain bike suspension systems, and revolutionized aerodynamic development in the pursuit of the ultimate racing equipment. FELT bikes have been ridden to stage wins at Grand Tours, earned record-breaking triathlon world titles, Olympic gold medals, and world championships on various terrain.
Stefan Pierer, CEO PIERER MOBILITY AG: “The acquisition of FELT Bicycles fits perfectly with the overall strategy of PIERER E-Bikes—that of becoming a global player in the field of two-wheel mobility, with both electric and non-electric bikes, across all cycling categories. With FELT we are able to expand our bicycle portfolio and also strongly enter the North American market with an established, high-performance brand. The company is also heavily involved in competition, which brings an extra attraction for us.”
PIERER Mobility AG—the group behind vastly successful powered-two-wheeler brands like KTM, Husqvarna Motorcycles and GASGAS—established PIERER E-Bikes GmbH in 2019 with the focus to deliver innovation, advanced technology and leading design into the bicycle market. PIERER E-Bikes GmbH continues building a portfolio of premium bicycle brands, covering all categories, with FELT Bicycles now set to join Husqvarna E-Bicycles, GASGAS, and R Raymon.
The acquisition of FELT Bicycles consists of three components: the purchase of the FELT brand assets, business assets in Europe and in North America, as well as the integration of the global workforce into PIERER E-Bikes GmbH’s team structure.