3T Cycling (Italy) - Press Release: The first frames coming out of our new Italian carbon factory.

A few weeks ago I shared a sneak peak into our new Italian carbon factory. I also shared a few photos of the first small batch of frames coming out of the factory, the Racemax Italia Founders Edition. We didn’t have that many photos yet, so it didn’t show the full beauty of this frame, but we’ve since been inundated with reservations for the production slots for it.

So the funny thing is that now we finally have the photos of the Founders Edition ready, but there are only a handful of production slots left for it.

Frame specs:

With regards to all the main specifications of geometry, tire fit, etc, the Racemax Italia is identical to the standard Racemax. The weight is lower by around 10% while achieving the same stiffness targets (and in some areas exceeding them).

For the Founders Edition, there are a few special features:

• Engraved metal limited edition plaque with frame number
• Custom see-through paint options
• 2 finish options under the see-through paint (standard carbon (which you see in these photos) or a slightly more industrial carbon finish)
• Your name under the clearcoat
• 1X+2X frame or dedicated 1X frame (perfectly smooth seattube without any inserts for an FD mount)

The “test ride”:

Mattia de Marchi took the first Founders Edition frame on a little test ride to the Nova Eroica in Buonconvento. It was a pretty strong field (you may recognize Cofidis pro rider Nathan Haas in some of the pictures) but incredibly, Mattia came out on top. We cannot guarantee the same result to all Founders Edition riders though!

Some impressions below, also with some other Enough! riders on their custom purple/orange Racemax frames. The photos here compared to above also show how much the see-through red color of the frame changes depending on the light shining on it.

The Founders Edition can be ordered from our top Experience Centers and from 3T for USD 5999 (+tax) / EUR 5999 (incl. tax) / GBP 5499 (incl. tax), and is available in the sizes 51, 54, 56 and 58. (later on we will also add the molds for sizes 48 and 61, but that will take some time).