Ribble Cycles (United Kingdom) - Press Release: RIBBLE REBELLION Unleashed.

RIBBLE REBELLION is the all-new racing team founded by Ribble Cycles with the primary focus of disrupting the global Crit circuit. 

Comprising of nine of the best crit riders RIBBLE REBELLION has been assembled with one goal in mind – to shake up the global crit scene. Featuring the finest of UK, US and European cycling talent, RIBBLE REBELLION has its sights firmly set on cycling’s most prestigious criterium races, going toe-to-toe with the world’s best crit racing teams.

“RIBBLE REBELLION is the next exciting chapter in our long history of cycle racing. Crit racing is fast, furious and exhilarating, where every performance advantage counts. When you have the fastest riders in the world on the world’s most aerodynamically optimised bike you have something very special. 

“This is an exciting opportunity to see our bikes race in the world’s biggest crit races, getting our brand in front of millions of cyclists – we saw that with the crowds watching as the Ultra SL R won the UK National Crit Series last year. 

“The team has been created around exceptional riders with the ambition and desire to succeed. It’s going to be an amazing year and I can’t wait to see the team fly”. 

Andy Smallwood, CEO, Ribble:

"Being part of the team that has put RIBBLE REBELLION together has been a tremendous opportunity. We have a set of talented individuals and on the road we'll be racing as one - wanting to do things very differently. That's what this team is all about. Our goals are quite simple - ride to compete, to podium, to win."

Joe Laverick, Race Captain, RIBBLE REBELLION:

RIBBLE REBELLION riders will be armed with the super-fast aero optimised Ultra SL R – the National Circuit Series winning machine – resplendent with a bold, bright design and livery to match the dynamic personalities and confidence of the team on and off the bike. Each individual rider has their own unique rider colour emblazed across their Ultra aero bars and forks strongly distinguishing them from the pack. 

The riders will be wearing and racing with kit from partners HUUB, Mavic and Smith.

Some of the races already targeted include Redlands LA, Speedweek GA and Armed Forces WA in the USA, Cicle Classic, Lincoln GP and the Crit Nationals in the UK, Legislature Crit & Gastown in Canada, Ras Tailteann and the Kermesse Block in Europe.

More info about RIBBLE REBELLION line-up and race schedule here...