Segafredo Renews as Co-Title Sponsor Through 2023

Segafredo Renews as Co-Title Sponsor Through 2023

Trek-Segafredo Team (United States) - Press Release: We are thrilled to announce that Segafredo will continue the journey as our co-title partner for a further two years.

Coffee and bikes have been synonymous since the sport was invented; a natural pairing that has become ingrained in cycling culture over the decades. In 2016 Trek and Segafredo took this to the next level in professional cycling with the launch of the Trek-Segafredo team, which proved to be a perfect blend. Segafredo is an Italian coffee company operating worldwide and forms part of the Massimo Zanetti Beverage Group.

In 2018, Segafredo agreed to join us on another winning partnership with the launch of our women’s team. It was a bold step into the unknown and we’ve never looked back. We’re proud to have a partner that joins us in advancing the sport whilst chasing sporting success.

In the six seasons we’ve spent together there have been many beautiful victories from both teams with the men taking home stages in each Grand Tour, the World Championship and Milan-Sanremo and the women’s team achieving success in the Women’s Tour, Trofeo Alfredo Binda and La Course. We’re excited to continue to grow and experience more emotions together along the way.

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