Team Israel Start-Up Nation Signs 2-Year Renewal Deal with Hammerhead

Team Israel Start-Up Nation Signs 2-Year Renewal Deal with Hammerhead

Hammerhead (United States) - Hammerhead is proud to partner with Team Israel Start-Up Nation, providing Karoo 2 units and Heart Rate Monitors to all riders and staff for the next two race seasons.

Team Israel Start-up Nation announced a 2-year continued partnership with Hammerhead Navigation; innovators of cycling technology and makers of the Karoo 2 cycling computer.

Supporting the likes of cycling greats including Chris Froome, Hammerhead’s Karoo 2 and Heart Rate Monitor will aid in training and racing efforts for the full Israel Start-Up Nation team roster. In addition to supporting the team with hardware, Hammerhead will be working closely with Israel Start-Up Nation to improve upon existing features and develop new software technologies to benefit all riders.

During the 2021 race season, the team worked closely with Hammerhead software engineers to develop various new capabilities, including the lauded Climber feature, allowing Karoo users to see color-coded upcoming elevation changes in brilliant detail.

“I have now raced with Hammerhead for an entire season and I couldn’t be happier with the device. From the clarity of the screen, to the countless quality features, including Climber - my personal favorite - Hammerhead has given me an extra edge in my competitions and in my training.” - Mike Woods, Team Israel Start-Up Nation.

“In the earliest days of Hammerhead we talked and dreamed about having our products at the highest level of the sport. After years of development - and now our third product - we finally had that opportunity and our partnership with Team Israel Start-Up Nation in 2021 helped us achieve that goal. We are not simply providing a bike computer for the team to race with, we are speaking to the individuals in the team, understanding their needs within the racing and training context and using this for product improvements. Team Israel Start-Up Nation helps us have access to a proving ground where our products are subjected to some of the worst conditions and most intense scrutiny. Karoo 2 is constantly being improved and it requires a blend of pro-tested insights and learning from our diverse riders and their cycling needs. This ultimately means our customers get a more robust, well-designed, and capable piece of technology that can help them achieve any of their cycling ambitions.” - Laurence Wattrus, Hammerhead Co-Founder & Head of Product.

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