7 Protection (United States) - Press Release: The Brand New Helmet Range from 7iDP.

7 Protection (7iDP) Project 23 Carbon – Full Face Mountain Bike Helmet:

Whether you’re racing, getting laps at the bike park or hitting your local trails the Project 23 Carbon will keep you protected and comfortable. The carbon fiber shell offers shock absorbency and incredible value for money while the 23 big bore vents for no compromise air flow will keep you cool. Best of all, the Project 23 Carbon uses our S.E.R.T (Seven Energy Reduction Technology) slip plane system.

SERT is a smart foam with two key functions:

1. Research and dialogue with experts indicated that it is absolutely key to reduce the amount of energy that reaches the brain on impact. SERT does this by absorbing greater levels of energy than an EPS liner alone and can reduce the energy transfer to the brain by up to 20%.
2. Test data indicated that SERT also leads to a reduction in the rotational motion of the brain on impact.

Developed at our Prolab facility on Vancouver Island, our Project Line is the result of endless hours spent designing, developing and testing in some of the harshest and most demanding MTB riding spots on the planet. We’ve tested all Project lines to destruction and are confident that they’ll provide you with the reassurance that when you do have a big spill – we have you covered.

Technical Details:

• Tested beyond CE, CPSC, AS standards
• Manages impact energy that can be transmitted to the brain in the event of a crash
• Provides rotational force management
• Overall focus is on energy transmission management