Selle Italia (Italy) - Anyone who has been on the run for 120 years knows very well the word “future”. A word that, in Selle Italia, becomes technology devoted to performance, comfort and aerodynamics in one excellent product and, exclusively, also a new logo. The evolution of the brand reflects the link between history and future: the institutional logo will change in order to give the brand a new, more modern, intuitive and international, identity.

The more compact and essential lines tell a modernity that does not cry out, but communicates with elegance. The choice of cutting at the base and transversely the “Italia” inscription suggests dynamism, to support the thrust on pedals. The application is no longer in outline but a solid backgrounds and makes the logo more present, visible, memorable.