These hugely adaptable, spirited, Italian crafted Definition frame sets, We decided to really focus on a niche that we believe is under-developed and give it our full attention to produce the absolute best product possible. '4Season Dominance' is the tagline for these bikes.
The bikes are designed to take full advantage of the exciting new developments in braking and shifting technology and are built using what we consider to be the ideal component mix at each level.
We are not building down to a price, so we use full groupsets, not a mix of different levels like many brands. The idea is that the bikes are built up to a performance standard, not down to a price point, they are designed to last a long time and the modern features mean they won't date fast and can be updated as your needs and riding style changes.
These bikes are designed to go a long way in comfort, the geometry is designed for stability at speed and when loaded and the slacker, but not too slack, angles work perfectly with disc brakes and perform dependably on a variety of surfaces, on and off road. Longer head tubes mean you are not too head-down for comfort, but they are a sensible length to ensure that power isn't compromised when accelerating and climbing.
Above all, we worked to ensure the Definition has an engaging and spirited ride that makes you want to come back to the bike and take it far and fast. That really is the essence of this premium aluminium model.
Our Component Choice:
- Shimano and Sram Drivetrain and braking: The stop and go hardware had to be the most efficient, advanced and durable, be perfectly compatible and mean business, so the progressive components from Shimano and SRAM were the only choice here
- Deda stem, bars and headset: We love the shape, comfort and function of the Deda component range and they compliment the Italian built frames beautifully. We specify sizes for each frame size, but we can usually adjust this for your requirement
- Fabric saddle and tape: We searched long and hard for saddles and tape that offered the function and form to match our bikes. As soon as we discovered the UK designed, understated, high-tech functionality of the Fabric components the decision was made
- Hunt Wheels: We needed the perfect wheelset for our first bikes, so we worked with HUNT Bike Wheels to design our own. A match made in heaven
- Mason Clamp and Post: Lightweight, simplicity, durability and style were required here, so we specified our own
Definition Red eTap Features:
- Dedacciai, custom formed, triple-butted performance Aluminium frame with Mason Aperture2 full carbon Thru-Axle/Flat-Mount fork and our Thru-Axle/Flat-Mount dropouts
- Advanced eTap sequential, programmable, wireless shifting
- Deda Elementi SuperZero, internally routed, carbon handlebar and SuperZero stem
- Unique Mason MultiPort adaptable internal routing
- Mason 'ThruBB' 50Ømm, internally routed bottom bracket shell
- Large volume Schwalbe tyres designed for maximum speed, ride quality and all-surface control. Supplied with tubes but can be set-up tubeless
- Specially developed, Mason x Hunt disc-specific wheel set
- This bike is available with the award-winning HUNT 30CAD lightweight, carbon-fibre disc-specific wheelset
- Powerful Hydraulic Flat-Mount Disc-brakes
- HydroHC heat management technology
- UK designed, Carbon rail Fabric Scoop Pro saddle
- Carbon Mason Penta microadjust post and Mason Macro clamp
- Fully and discretely eyeletted for rack and guards
- Clearance for full mudguards with 30mm tyres
Other Models and Configurations:
- Definition Ultegra Di2 Hydro
- Definition Force 1X
- Definition Ultegra Hydro
- Definition 105 Hydro
- Definition Rival 1X
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