The New Embark eBike launched by Priority Bicycles

The New Embark eBike launched by Priority Bicycles

Priority Bicycles (United States) - Press Release: Designed from the ground up to go the distance, the Embark flattens hills and brings destinations closer. Our goal was to build the most reliable and enjoyable e-bike experience through smart engineering and premium components – all backed by Priority’s signature, 7-day-a-week customer service.

From Ato Beyond:

Take the long way there, explore the other side of town, even take that hill to work. It’s no sweat, literally.

We designed the Embark to go further, worry-free. Featuring an ultra smooth Bosch motor, a rust and grease free Gates Carbon Drive belt, and a seamlessly shifting Enviolo rear hub – now the journey is just as rewarding as the destination.


  • Frame: Ultralight 6061 T6 Aluminum
  • Pedals: Priority Alloy Platform, Sealed
  • Fork: Ultralight 6061 T6 Aluminum
  • Front Light: Priority fixed, 700lm, 3x CREE R4 led, wired to bike battery
  • Rims: WTB ST TCS 2.0 27.5"/650b - Tubeless Ready
  • Rear Light: Priority fixed, wired to bike battery
  • Front Hub: Priority 15mm Through Axle, Quick Release
  • Seatpost: 31.6 Alloy Micro-adjust, 300mm (17"), 350mm (19"/21")
  • Rear Hub: enviolo Trekking Group (n380)
  • Belt: Gates Carbon Drive with Centertrack CDX 122T
  • Spokes: Stainless Steel, Black, 14g front, 13g rear
  • Saddle: WTB Pure or Selle Royale Gel
  • Shifter: enviolo Trekking (c8)
  • Handlebar Stem: Alloy, 6 degree 80mm17", 90mm 17" and 19" OR 70mm, 35 degree
  • Brakes: Tektro HD-M285 Hydraulic Disc Dual Piston
  • Handlebar: Alloy, 31.8 clamp, 6 degree rise, 630mm
  • Grips: Velo, ergonomic dual density comfort
  • Headset: Alloy Sealed
  • Crankset: Priority Electric, 170mm (17"), 175mm (19"/21")
  • Tires: WTB Horizon 650B PLUS 47M/M Tubeless Ready
  • Front Sprocket: 50t Gates CDX
  • Fenders: Aluminum+Plastic
  • Rear Cog: 24t Gates CDX
  • Kickstand: Alloy Rear Mounted Kickstand Included!
  • Motor: Bosch Active Line Plus
  • Color: Gloss White or Gloss Charcoal
  • Battery: Bosch PowerPack 400
  • Sizes: 17", 19" and 21"
  • Display: Bosch Purion
  • Weight: Approx. 45lbs


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