Dainese (United States)

Founded in 1972 by Lino Dainese, the Dainese group develops state-of-the-art protective clothing for dynamic sports, such as motorbiking, winter sports, cycling, riding, and sailing. In continuation of its mission to protect athletes from head to toe, in 2007 Dainese acquired the iconic AGV brand, founded in 1947 and known the world over for its innovative sports helmets. Based on the wealth of style handed down from its parent company, in 2017, Dainese Settantadue, the new brand that aims to revamp clothing from the past, was created. Dainese and AGV’s products represent cutting-edge protection technology for dynamic sports and are used by the world’s top athletes, from Valentino Rossi to Sofia Goggia, Italian Olympic Ski Champion and winner of the Downhill Skiing World Cup.