Playpulse (Norway)

Playpulse is an in-home fitness company that provides entertainment-based workouts on custom exercise equipment for the whole family. The company’s flagship product is a wireless stationary bike with integrated game controllers that blends multi-player games into a seamless and immersive workout that you'll actually look forward to. Based on scientific evidence and tested with thousands of players, users get a complete workout without even realizing it because they’re having so much fun.

The Oslo-based company is founded by Kristoffer Hagen, with a PhD in exercise gaming, former Microsoft world class developer Stian Weie, and Erling Magnus Solheim, co-founder of consumer goods success story dbjourney.com. Playpulse is backed by a number of successful entrepreneurs, such as Johan Brand and Jamie Brooker of Kahoot and Walter Cruttenden of Acorns.