Mavic presented the New Limited Edition Classics Collection

Mavic (France) – “Our newest limited edition collection is inspired by the Classics of the racing season where only the tough prevail”.

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Lapierre launched their new OverHome Electric Training System

Lapierre (France) – Energize your home with the Overvolt Home, the first home electric trainer. Its 500Wh battery will also allow you to recharge your...

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Mavic partners with Norco Bicycles to create the ultimate XC MTB Bike

Mavic (France) – A secret project might come to fruition at Mavic on this first day of April. In the spirit of “Marginal Gains” they created the ultim...

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Mavic is launching the New Comète Ultimate Road Shoes with 1000 Euro price tag

Mavic (France) – A racing shoe with the best power transfer and closest connection with the bike ever seen in cycling footwear. Full-on power:The Ener...

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Michelin is launching four New All Mountain and Cross Country Mountain Bike Tyre Ranges

Michelin (France) – When it comes to mountain bike tyres, customers don’t have just one need. They have several, and Michelin has addressed this multi...

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Giant unveliled the New SyncDrive Pro Motor Technology

Giant Bicycles (France) – Giant unveiled its new SyncDrive Pro motor technology for E-bikes at a global media event on the island of Corsica, France....

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LOOK Cycle has announced a Strategic Partnership with SRM

LOOK (France) – LOOK Cycle, the top player in clipless pedals and carbon bicycles and components has announced a strategic partnership with SRM, indus...

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Lapierre launched the New Aircode SL 700 Ultimate Road Bike

Lapierre (France) – Aerodynamic, powerful, aggressive. Get ready to strike with the new Aircode SL 700 Ultimate: the ultimate bike for sprinters. Boas...

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New 2017 Road Range from Mavic

Mavic (France) – Full carbon wheels, wider rims, innovative fabrics and new designs have enriched Mavic’s Road range. Cosmic Ultimate - Superlight, su...

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New 2017 MTB Range from Mavic

Mavic (France) – Full carbon wheels, wider rims, innovative fabrics and new designs have enriched our MTB range. Crossmax Pro Carbon - The legendary C...

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LOOK and Fortuneo-Vital Concept On course for 2017

Look (France) - LOOK and Fortuneo-Vital Concept continue the adventure together in 2017. Motivated by a common desire to always go further, LOOK and t...

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Mavic Speed Release: a faster, lighter and safer through axle system

Mavic (France) – A traditional thru-axle system offers outstanding benefits. It is stiffer, safer and offers more precise integration between the whee...

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