New Ares4 AR - Does It All. Does It Now!
- June 08, 2023
Rolf Prima (United States) - Press Release: We knew it'd be good. We never dreamed it'd be this good. We set out to design a wheelset to me...
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Job Offer By Rolf Prima - Marketing Coordinator
- January 27, 2022
Rolf Prima (United States) - We're hiring! Cutting edge technology meets proven history at Rolf Prima. Join our passionate team for this fantas...
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The Rolf Prima Eos: The Best Things, Multiplied
- June 18, 2020
Rolf Prima (United States) - Press Release: Pull out all out the stops and see what happens. That’s how we designed the EOS wheelset family. We...
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Rolf Prima's New Alsea30 MTB Wheels
- November 04, 2019
Rolf Prima (United States) - Press Release: Next Generation Trail Ripper. Every day is a good day to unleash the powers of the Alsea30. They’...
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New Ares6 ES Disc from Rolf Prima
- June 14, 2019
Rolf Prima (United States) - Press Release: Speed Guaranteed with wind defying technology. Updated to an all-new rim that features a 19.5mm interna...
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New Echelon & Echelon Disc
- May 21, 2019
Rolf Prima (United States) - Press Release: Race day performance, for everyday use. Aside from our Vigor family, the Echelons are our most popular...
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The New Rolf Prima Hyalite 25 and Hyalite 25 Carbon are Available Now!
- May 13, 2019
Rolf Prima (United States) - The season is here. Get after it. The all-new Hyalite 25 and Hyalite 25 carbon wheelsets are right in time. With a 25m...
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Special Edition - Vigor Alpha, Polished, All-Silver
- January 04, 2019
Rolf Prima (United States) - Press Release: The perfect blend of retro-class and modern-tech. Based on popular demand, for a limited time and in limit...
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New 2018 Ares 3 and Ares 3 Disc Road Wheels from Rolf Prima
- October 13, 2017
Rolf Prima (USA) – "Light, fast & tubeless compatible. Completely redesigned for 2018, the Ares 3 is more than just lightweight and wic...
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