Shimano launched the New Ultegra R8000 Series

Shimano (Japan) – “There’s a thousand ways to every goal”. “Some people say it doesn’t matter which path you ta...

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New Shimano 2018 Footwear and Pedals

Shimano (Japan) – New top-level All-Mountain and Gravity Lines Offer SPD- and Flat- Pedal Options; First-Ever Shimano Women’s Gravity Shoe...

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New Di2 Battery offers Synchronized Shifting to Shimano Ultegra riders

Shimano (Japan) – With the launch of Dura-Ace 9100 came new firmware offering road riders Synchronized Shifting options between front and rear d...

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Shimano New E-TUBE Software allows Di2 customisations by tablets and mobile devices

Shimano (Japan) - Following the market availability of Dura-Ace R9100-series Di2 components, Shimano has released the latest version of its E-TUBE Di2...

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Shimano's New Deore XT, SLX, Deore, Alivio, Acera & Altus Components

Shimano (Japan) – With new Deore, Alivio, Acera, Altus and non-series components, Shimano expands the versatility and fun to be found at multipl...

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New Shimano Europe head office opens at Eindhoven's High Tech Campus

Shimano (Netherlands) - 30th January 2017 marked the opening of Shimano's new European head office at the High Tech Campus (HTC) in Eindhoven. The...

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Shimano Unveils S-Phyre Premium Cycling Apparel

Shimano (Japan) - S-PHYRE concept expanded to include race apparel, now the choice of Team LottoNL-Jumbo. Harnessing its heritage of innovation, en...

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