Dream it. Ride it. The Expanded SRAM Eagle Ecosystem

SRAM (United States) - The Freedom to mix. The freedom to match. Eagle is a drivetrain ecosystem with more range than ever before. XX1, X01, GX, NX...

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SRAM is Excited to Announce their New 1x Drop Bar Hydraulic Disc Brake Controls with Seatpost Remote

SRAM (United States) - Press Release: Would that trail be easier on a mountain bike? Maybe. Is it more fun on a gravel bike? Definitely. For people wh...

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New Wider Gearing Options for SRAM Force

SRAM (United States) - Press Release: For the toughest climbs and longest days. It can be the steep kicker near the summit of a long climb. Or a mu...

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Introducing SRAM eTap MultiClics

SRAM (United States) - Personalize your shift button setup with eTap MultiClics. They deliver a positive, precise feel and allow you to securely place...

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Introducing SRAM G2 Brakes

SRAM (United States) - Press Release: Every trail and every rider is unique. To meet the infinite variables we created the new G2: powerful, consisten...

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Technology For Simplicity. Introducing SRAM AXS™

SRAM (United States) - Welcome to SRAM Eagle AXS™. At a glance, Eagle AXS™ brings the real benefits of wireless electronic shifting to...

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SRAM RED eTap AXS™ - Simply Beyond

SRAM (United States) - Press Release: A more capable groupset for today’s riders. Road riders are going beyond where we’ve ever gone be...

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SRAM launched the New NX Eagle 12-Speed Drivetrain

SRAM (USA) – Press Release: Eagle™ Technology revolutionized the mountain bike experience by offering riders a 1x drivetrain solution that is purpose-...

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SRAM is introducing the New S-900 Direct Mount Rim Brake

SRAM (USA) – Delivering great power and superior feel, the S-900 represents the first direct mount brake in the SRAM lineup. The synchronizer, which a...

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Nino Schurter claims his 6th Pro-World Champion title

Scott (Australia) – Winner of the Cape Epic - winner of the Swiss nationals - winner of 6 out of 6 World Cup races and now, winner of the World Champi...

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6/6 - Nino Schurter's Perfect World Cup Season

Scott (Italy) – The Olympic Champion has completed the 2017 World Cup season with 6 consecutive wins, something no one else has ever achieved before....

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Nino Schurter’s 5th World Cup Champion Title, 5th consecutive World Cup Victory in 2017, 25th World Cup Win in total

Scott (Canada) – Nino Schurter keeps on breaking records. Nino Schurter's winning streak continues! Though the season is not even over yet, with the 5...

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Truvativ launched the New DESCENDANT Carbon DH Riser Handlebar

Truvativ (USA) – "You know that feeling when you tighten the straps of your full-face helmet and position your goggles just the way you like them? You...

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Nino Schurter Wins Thriller in Lenzerheide

Scott (Switzerland) – “Tough World Cup action with a happy end, but only for Nino Schurter - 20.000 spectators witnessed a heart beat final and the Ol...

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SRAM introduces the S-900 Aero HRD Disc Brake

SRAM (USA) – “Unconditional braking for unconditional riders. For aero disciplines, hydraulic disc brakes can reveal a whole new world of speed saving...

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SRAM launched their New GX Eagle™ Groupset

SRAM (USA) – “This is the range of Eagle™. The range to reach. To realize. A range beyond limitation or complexity. Beyond what’s been done before. A...

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SRAM presented the New Code DownHill Brakes

SRAM (USA) – Braking has many different meanings, but for Code it means being fast enough to win a downhill World Championship, or tackle the biggest...

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SRAM Introduces the eTap DT87 Wireless Downtube Shifters

SRAM (USA) – Based on President Stan Day’s original vision, SRAM’s Grip Shift® brought shifting from the downtube up to the handlebar and gave SRAM it...

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RockShox Launched their New Super Deluxe Coil

RockShox (USA) – In 2016 RockShox revolutionized rear shocks' design with Deluxe and Super Deluxe — the revolution continues with Super Deluxe Coil. T...

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AbsoluteBlack launched the New Gold 12 Speed Compatible Oval ChainRings

AbsoluteBlack (UK) – Already have Sram Eagle Cassette? AbsoluteBlack now have 12spd compatible Oval chainrings in Gold for your RaceFace Cinch and SRA...

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