Article by SRAM: How to Choose Your Perfect Gravel Bike

SRAM (United States) - What do you think of when you think of gravel riding? Are you linking tarmac and packed dirt on rides through your neighborhood...

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SRAM Acquires Velocio Apparel

SRAM (United States) - SRAM has acquired Velocio, the performance cycling apparel company. The transaction was completed on Mar 3, 2022. Velocio wa...

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The XPLR Collection from SRAM, RockShox and Zipp

SRAM (United States) - Press Release: Three brands. Infinite ways to gravel. The XPLR collection from SRAM, RockShox, and Zipp celebrates a new era...

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Experience a Better Bike Ride - Meet SRAM Rival eTap AXS

SRAM (United States) - Meet Rival eTap AXS. Experience a better bike ride. SRAM Rival eTap AXS features the technology modern riders want—int...

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Introducing SRAM GX Eagle AXS™

SRAM (United States) - Press Release: Your partner for all rides, all the time, all day. With proven AXS wireless technology and the rugged durabil...

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SRAM Purchases TIME Sport's Pedal Business

SRAM (United States) - SRAM is proud to announce the acquisition of the entire range of road and mountain pedals, cleats, and all related patents of T...

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Introducing the SRAM RED eTap AXS 36T Max Rear Derailleur

SRAM (United States) - Summit the steep stuff. Whether you’re riding the toughest grades you can find or just keeping your legs fresh for the fi...

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Dream it. Ride it. The Expanded SRAM Eagle Ecosystem

SRAM (United States) - The Freedom to mix. The freedom to match. Eagle is a drivetrain ecosystem with more range than ever before. XX1, X01, GX, NX...

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SRAM is Excited to Announce their New 1x Drop Bar Hydraulic Disc Brake Controls with Seatpost Remote

SRAM (United States) - Press Release: Would that trail be easier on a mountain bike? Maybe. Is it more fun on a gravel bike? Definitely. For people wh...

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New Wider Gearing Options for SRAM Force

SRAM (United States) - Press Release: For the toughest climbs and longest days. It can be the steep kicker near the summit of a long climb. Or a mu...

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Introducing SRAM eTap MultiClics

SRAM (United States) - Personalize your shift button setup with eTap MultiClics. They deliver a positive, precise feel and allow you to securely place...

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Introducing SRAM G2 Brakes

SRAM (United States) - Press Release: Every trail and every rider is unique. To meet the infinite variables we created the new G2: powerful, consisten...

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Technology For Simplicity. Introducing SRAM AXS™

SRAM (United States) - Welcome to SRAM Eagle AXS™. At a glance, Eagle AXS™ brings the real benefits of wireless electronic shifting to...

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SRAM RED eTap AXS™ - Simply Beyond

SRAM (United States) - Press Release: A more capable groupset for today’s riders. Road riders are going beyond where we’ve ever gone be...

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SRAM launched the New NX Eagle 12-Speed Drivetrain

SRAM (USA) – Press Release: Eagle™ Technology revolutionized the mountain bike experience by offering riders a 1x drivetrain solution that is purpose-...

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SRAM is introducing the New S-900 Direct Mount Rim Brake

SRAM (USA) – Delivering great power and superior feel, the S-900 represents the first direct mount brake in the SRAM lineup. The synchronizer, which a...

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Nino Schurter claims his 6th Pro-World Champion title

Scott (Australia) – Winner of the Cape Epic - winner of the Swiss nationals - winner of 6 out of 6 World Cup races and now, winner of the World Champi...

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6/6 - Nino Schurter's Perfect World Cup Season

Scott (Italy) – The Olympic Champion has completed the 2017 World Cup season with 6 consecutive wins, something no one else has ever achieved before....

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Nino Schurter’s 5th World Cup Champion Title, 5th consecutive World Cup Victory in 2017, 25th World Cup Win in total

Scott (Canada) – Nino Schurter keeps on breaking records. Nino Schurter's winning streak continues! Though the season is not even over yet, with the 5...

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Truvativ launched the New DESCENDANT Carbon DH Riser Handlebar

Truvativ (USA) – "You know that feeling when you tighten the straps of your full-face helmet and position your goggles just the way you like them? You...

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