4iiii (Canada) - 4iiii Innovations Inc., a global leader in performance technology for cycling, has announced a new partnership with BMC Factory Racing, one of the world’s elite cross-country (XC) teams. This agreement strengthens the already existing relationship between the two brands, highlighting 4iiii's commitment to providing cutting-edge technology to high-performance athletes.

BMC Factory Racing is recognized as one of the most prominent XC teams worldwide, driven by a vision of excellence in performance, communication, and organization, with the goal of inspiring the next generation of mountain bikers. Led by Jordan Sarrou and Titouan Carod, the team will become even more competitive in 2025 with the arrival of Loana Lecomte, one of the most decorated cyclists in the sport, with several World Cup victories under her belt.

State-of-the-Art Technology for 2025

As part of the partnership, 4iiii will be the official equipment supplier for the team, providing its most advanced power meter, the PRECISION 3+ PRO Powermeter, for all of the team’s bikes throughout the 2025 season.

Launched in February 2024, the PRECISION 3+ PRO Powermeter is 4iiii's most innovative model to date, offering dual-sided power metrics, data accuracy with a margin of error of just +/-1% thanks to the patented 3D strain gauge technology, automatic terrain selection, long battery life (up to 550 hours), and integration with Apple Find My. It also includes advanced features like left/right balance, pedal efficiency, and torque effectiveness, providing a detailed training and performance experience.

Statements About the Partnership

Phil White, President of 4iiii, said: "We are excited to establish this partnership with BMC Factory Racing, a team that embodies excellence and innovation in mountain biking. This agreement reflects our shared commitment to pushing the boundaries of performance. By equipping the team’s world-class athletes with our PRECISION 3+ PRO power meters, we are proud to support their quest for excellence while showcasing the reliability of our technology, which has already been recognized by the best in the sport."

Amaël Moinard, manager of BMC Factory Racing, added: "The partnership with 4iiii perfectly aligns with our commitment to performance and quality. We are excited to work with 4iiii and leverage their technology to support our athletes' ambitions in 2025 and beyond."

With this strategic alliance, 4iiii and BMC Factory Racing reaffirm their position as leaders in the cycling world, joining forces to raise the standards of performance and innovation.