Deceuninck – Quick-Step Floors Cycling Team (Belgium) - Press Release: Our riders will sport the iconic eyewear in the dozens of races they will participate in across five different continents.
Eyewear and cycling is a natural, given that its athletes that spend so much time outdoors and want to protect themselves from both good and bad weather is natural. Most observers however will not have put much thought into how glasses and sunglasses can help to improve a cyclist’s performance.
2020 sees the start of a new partnership between Deceuninck – Quick-Step and globally renowned sports performance brand Oakley, bringing together two leaders from their respective fields, both of whom are synonymous with being innovative, in their strive to be the very best.
This will see Deceuninck – Quick-Step’s riders sport Oakley’s iconic eyewear during some of the toughest conditions any athlete will ever face. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance, which can prove crucial when moving through a congested and hectic peloton during the Tour de France, or fighting for position ahead of one of Paris-Roubaix’s brutal pavé sectors.
In addition, Oakley’s PRIZM™ Lens Technology is a revolution in lens optics built on decades of colour science research. Prizm™ lenses provide unprecedented control of light transmission resulting in colours precisely tuned to maximize contrast and enhance visibility, making it easier for our riders to spot hazards such as potholes or debris in the road, or choosing the perfect line during a fast run-in to the finish.
Photo credit: ©Sigfrid Eggers.