Event - Bike Motion Benelux 2019

Event - Bike Motion Benelux 2019

February 28, 2019 to March 02, 2019

Location: Jaarbeurs Utrecht Jaarbeursplein 6 3521 AL Utrecht

Bike Motion Benelux (Netherlands) - Press Release: From 1 to 3 March, at the Jaarbeurs in Utrecht.

Bike MOTION Benelux is the ultimate sport event for all athletic cyclists and cycling enthusiasts. Here, they will find everything they need for the coming cycling season. We have the largest selection of the latest sports bikes. View, feel and test road bikes, (e-)mountain bikes, or gravel bikes. It is the place to find out about the latest developments in parts and accessories, and to find inspiration on outfits, shoes, helmets and glasses. Cycling targets are set and adjusted at Bike MOTION. A visit to Bike MOTION is the best cycling outing of the year. Watch races, meet old riders and participate in cycling quizzes. One thing is for sure: After a visit to Bike MOTION Benelux, they are ready for the new cycling season.


Bike MOTION Benelux is full of activities and offers additional ways to bring your product or service to the attention of visitors. 

Try and buy:

  • (e-)MTB indoor test track: Experience the difference between MTBs and (e-)MTBs, different types of suspension and shift systems on the largest indoor test track
  • Road bike test area: Whether you are ready for a new road bike or not, test the latest brake or shift systems.
  • You are not just here to look, but also to buy. And you can definitely buy products from numerous exhibitors during your visit. Is something sold out, do you need a different size or is it hard to carry it around during the rest of the day? Then the exhibitor can refer you to a dealer in your area, or have it delivered to your home

News and inspiration:

  • Urban: this segment focuses on urban biking, fixed gear and cycling couture. If you are looking for a hip fixed gear bike, city bike, cycling outfits and accessories, you should definitely start here
  • Exclusief [Exclusive]: The real cycling enthusiasts can indulge at the Exclusive Plaza. Here, you can find the most exclusive brands and marvel at the most amazing high-end bikes and unique products
  • Bike MOTION Awards: Vote for your favorite product and make sure your favorite product takes home the Bike MOTION award
  • Toertochtplein [Pleasure Rides Plaza]: What is more fun than getting on a bike and enjoying the countryside together? Would you like to go on a longer tour, but don't know where to start or have a hard time choosing a route? At the Pleasure Rides Plaza, you can find information about the various tours and routes in the Netherlands and abroad


  • Theatre: the large Bike MOTION theatres the place for interesting presentations and clinics
  • Ambachtplein [Professionals Plaza]: The professionals here will amaze you with their craftsmanship in the field of paintwork, suspension, carbon, saddles and wheels. There are live demonstrations and you get free technical advice
  • Watt bike: Knowledge is power. Get on a Watt bike and find out how fit you are


  • Bike parking: Turn your visit to the show in a pleasant ride. Why not come by bike and park it on the exhibition floor in our supervised indoor bicycle parking
  • BMX shows and clinics: You will not believe your eyes at the BMX shows. Super cool moves and jumps. Is that still not enough? Why not try it yourself at one of the clinics?
  • Kwaremont Koerse Kaffee: Enjoy a break with the only, real biker beer at the well-known pop-up Kwaremont Koerse Kaffee
  • Watch the race: live racing is of course broadcast during Bike MOTION. We make sure you won't miss a thing!

Test track and lead generation:

For the racing bike and (e-)MTB test track, you can make use of the lead generation system. Matching visitors to test bikes quickly and easily and generate qualitative leads.

The largest bike show in the world:

Together with the E-bike Xperience and the Fiets & Wandelbeurs, Bike MOTION Benelux is the largest consumer bicycle event in the world. By combining various shows at the same time and in the same complex, we have created a powerful cycling event. The individual concepts are each aimed at the primary target audiences of the concept, which ensures the quality of the visitors.

Visitors can also visit these other events with their tickets. 

For more information about this article from Bike Motion Benelux click here.

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