Job Offer By FARA Cycling - Ecommerce Manager

Job Offer By FARA Cycling - Ecommerce Manager

FARA Cycling (Norway) - Fara Cycling is a fast growing cycling brand based in Oslo, Norway. Our main hub of activity is our Experience Center in Oslo, but we also have an R&D and production facility in Taichung, Taiwan. We started our journey 7 years ago with the singular aim: to change the way people buy bikes. We challenged a stagnant industry and made our own path by building high quality, nordic-design inspired bikes available to our customers around the world through our innovative e-commerce platform. We created a global cycling brand that reaches its engaged community through amazing customer experiences and inspires our customers to embark on their own adventures.

We are a small and dynamic team of highly enthusiastic members with a passion for cycling, customer service and the Fara Cycling brand. We work independently with complete ownership over defined areas of responsibility, but also pull together when needed. In a fast paced growth company, you will be challenged to create initiatives, make decisions and take ownership of the company’s success. Every day will bring a new challenge and the successful candidate will not be afraid to “get your hands dirty” and be a master of a few trades. You will not be working within guidelines, you will be writing them.

Our goal is to create Norway’s preferred cycling brand with a highly exportable flavor. We are inspired by the strong sporting brands that have come out of Scandinavia before us. Currently our sales are predominantly domestic, but export sales to customers all over the world are growing quickly. We have high ambitions to be a global brand and believe there is a space in the cycling market for a unique forward-thinking, e-commerce driven cycling brand. We offer an exciting, creative atmosphere in a quickly scaling international action sports company.


We are an e-commerce led brand. You will be responsible for the day-to-day management of and potential future other digital channels. It is you who will create and maintain a strategic and analytic consumer journey, leading to increased brand awareness as well as significant growth in traffic, conversion and retention across our channels.

The E-commerce Manager will take ownership of:

  • Driving ecommerce growth, achieving revenue & margin targets globally.
  • Implementation of strong trading and communication technologies, ensuring best in class and relevant customer service solutions
  • Deliver in close cooperation with the Operations team an outstanding demand planning, order fulfillment and overall customer journey.
  • Use data and optimisation tools in order to brief development and design teams. Deliver A/B testing and consistent improvement of website performance, identifying opportunities and suggesting strategies to achieve our growth development.
  • Closely collaborate with Brand Team on communication plans for all digital channels and determine the assets needed in order to enable the commercial development of the brand.
  • Ensuring product/trading strategies are supported by the acquisition/marketing strategy for all trafficked channels - including SEO, PPC, Affiliates and Display working with 3rd party agencies
  • Leveraging analytics; monitoring and measuring site performance, while using this to make recommendations and implement tactics for improved performance.
  • Owning product data management, ensuring that all product data is correct for our site. Manage the overall critical path to get all relevant content on to the site on time and ensure all involved teams within the business are aware of deadlines.

The team:

  • The E-commerce Manager is responsible for our digital DTC sales growth across the globe.
  • In that growth journey you will build the team around you in order to fuel our expansion.
  • This role reports into the Head of Marketing and Sales

This is the experience you bring:

  • 3+ years of related E-commerce enterprise.
  • A strong growth attitude, understanding what it takes to bring scale. You have worked in a fast paced environment.
  • A creative and hands-on professional attitude, with a deep understanding of consumer journeys and how to leverage digital marketing to (in our case) sell dream-bikes through our digital channels.
  • A strong technical understanding to support digitization of the consumer journey

What’s on offer:

  • A key role in a fast growing fantastic cycling brand
  • A no nonsense, forward leaning entrepreneurial team with passion for cycling and quality
  • A global company with a team in Norway as well as Taiwan
  • A competitive remuneration, aligned with experience level
  • An opportunity to leave a footprint in the fast growing cycling industry

For more information about this article from FARA Cycling click here.

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