Partnership between Mavic and the Tour de France renewed through 2022

Partnership between Mavic and the Tour de France renewed through 2022
Mavic (France) – On the 40th anniversary of supporting at the Tour de France, Mavic announced that the long-term partnership at the world’s most prestigious professional cycling race will be renewed through 2022. Mavic, will continue to provide the highest level of neutral support at the world’s premier cycling race for the next five years.

“The neutral support from Mavic represents the true “Saint Bernard” of the race,” shared Christian Prudhomme, Director of Tour de France. “They have deep knowledge of cycling, and racing, which is essential for this service to be useful for all the riders and teams.” He continued, “Mavic technical assistance is constantly looking for solutions and innovations to improve this crucial and indispensable service for racing and, of course, the yellow cars and motorcycles match perfectly with the Tour de France.”

Bernard Millaud, President of Mavic, added: “In 1972, the innovative idea of neutral support was imagined by Mavic owner, Bruno Gormand. After implementing the program at Paris-Nice the next year, the concept forever transformed the dynamics of professional racing.” He continued, “this partnership has helped build the essence of Mavic over the last 40 years and it is where “LE SANG JAUNE” comes to life. We are proud to have the confidence and recognition from the Tour de France to continue this wonderful story that unites Mavic to the world's largest and most prestigious cycling event.”

For more information about this article from Mavic click here.

Source link

Other articles from Mavic.

Interesting Links:
Looking for new Cycling Glasses, Jerseys, Bib Shorts, Jackets, Vests and More? Get the best prices online using the discount code BIKETODAY on all your purchases on Siroko online store at: https://srko.co/biketoday
Looking for Automation Solutions for your Processes? Visit AutomationInside.com to find Automation Suppliers, Product & Innovation News, Case Studies, Marketplace, etc.
Are you interested to advertise on BikeMarket.pt, the main online bike Marketplace in Portugal? Contact us!
Are you interested to include your Link here, visible on all BikeToday.news articles and marketplace product pages? Contact us!

© Mavic / BikeToday.news

Share this Article!

Interested? Submit your enquiry using the form below:

Only available for registered users. Sign In to your account or register here.

35th Anniversary Dahon Curl i8 Now Available for Pre-Order

Take Flite: Canyon unveils the All-New Inflite CF SLX Cyclocross Bike