SENSITIVUS gauge (Denmark) - Bill of materials for a power meter starts at $6 now.
Danish Sensitivus Gauge ApS is now enabling any manufacturer to add power meter to a crankset at a cost of $6. Sensitivus provides full non-exclusive access to schematics, source code, mechanical drawings, reference designs, and all the know-how needed for both the immediate implementation of power meter technology in a crankset and to further develop new solutions including pedal-based power meters.
“In 2016 we started our quest to democratize power meters and make it affordable for all through two successful crowdfunding campaigns. Now we are taking the next step and make this mature technology available to manufacturers that want to help put affordable power meters on all bikes” explains CEO Rolf Ostergaard.
The cost of electronics, in general, is on a constant falling curve and with mature technology, the cost can be very low. In volume, the $6 bill of materials cost for the electronics of a crank-based power meter can now be achieved. With strain gauge costs below $1, the total cost on top of the crankset can be less than $10 depending on the style of power meter manufactured.
Rolf Ostergaard adds: “We pioneered the rechargeable battery with a magnetic charging connector in 2016. As our first major customer was a pure MTB brand, the vibration-sensitive cadence algorithm is among the most robust in the industry giving our technology a definite edge for both MTB and gravel. This algorithm has years of pro-level testing and we are very happy with the performance. All-in-all our technology is very mature and easy to integrate.”
Full integration of the technology into a crankset can take as little as 2-3 months for a dedicated manufacturer. By engaging Sensitivus integration services, this follows a well-defined process to a shippable product including many opportunities for differentiation.
Along with the hardware and mechanical parts, Sensitivus provides the complete software setup required to run a power meter product line. This includes smartphone apps, cloud services, back-end tools, and all the test and calibration systems needed for manufacturing.
Sensitivus offers the technology as a way for manufacturers to take the next step and stay competitive in the power meter market with a good margin as retail prices are under pressure and the majority of the market is predicted to shift from after-market to OEM over the next years.
For more details on acquiring a non-exclusive license to the technology, get in touch with Sensitivus Gauge.