Norco Bicycles (Canada) - Press Release: The Ride Aligned™ system from Norco matches each individual bike to the human who rides it, creating a customized platform that is both stable and balanced, allowing the rider to push harder. We use individual rider metrics, precise suspension kinematics, and proprietary app technology to align you to your ride experience like never before. Stop trying to squeeze into the same old frame of reference. Find your own angle.
Ride Aligned™ frame geometry places the rider’s centre of gravity—both seated and standing—at an optimum position for ideal weight distribution between the wheels for maximum grip and control. This means tack-sharp tire traction during the entire ride: whether grinding up or pinning it down.
To achieve this, Norco engineers evolved the Gravity Tune concept to consider the rider’s centre of gravity for each frame size, giving consistent weight distribution at the contact patch across the entire size range. By carefully selecting reach and seat tube angles along with precise steering geometry we were able to create the distinct mix of crisp, confident handling and maximum grip on climbs and descents.